8 SEO Mistakes to Avoid
If you’re a regular reader of this blog, I hope you’ll have picked up a number of great tips to improve the SEO of your website, from how to successfully build backlinks to using social media to your...
View ArticleMy Top 5 Upcoming Search & Social events
Here is an overview of my top search and social events: some of them I’m attending; and for others I will be following the updates online. As jrc.agency is a Leeds based website development and SEO...
View ArticleIntegrated digital communications: why blogging is good for SEO and social media
Blogging you can pull in a great deal of traffic to your website and help you gain exposure for your product brand or services. When first introduced, blogging was more of a content publisher but it...
View Article10 Tips on SEO for WordPress
WordPress is an increasingly popular site that has been embraced by bloggers. A website can be built on WordPress or WordPress can be added just for blog use on your existing website. Website design...
View ArticleHow to Rank Highly on Google Places Search
If your business depends on local trade and getting customers ‘through the door‘, for example if you run a photography studio, then it is vital that part of your marketing and SEO strategy is targeting...
View ArticleMade in Marbella – SEO and web design in the sunshine
One of the great things about running a business online, is that you’re often free to relocate as and when you please. So long as you have your laptop and an internet connection, your ‘office’ can be...
View Article5 tactics to increase blog traffic
So you have a blog and you want to increase the traffic to your site. It is very easy to stress about the statistics your site is bringing in. Obviously increased users means increased business and in...
View ArticleDigital marketing Leeds – who is the best digital marketing agency in...
Digital Agencies Done Right Do you employ a digital agency to help with the online aspects of your business? Do you even know why you should? A Digital or New Media Agency is a company which delivers...
View ArticleTen Clever Linkbuilding Ideas: Part One
When it comes to online marketing, linkbuilding is fundamental to success for a number of reasons. Firstly, it helps to improve your keyword search optimisation, but it also helps websites to be...
View ArticleTen Clever Link-building Ideas: Part Two
Last week I shared with you some ideas for link building and incorporating link building strategies for website into your marketing plan. How did you get on with them? This week I’ll be sharing an...
View ArticleFive essentials tips for a successful International SEO Strategy
When promoting your business to international audiences, it’s essential that you keep the culture at the top of your mind, to ensure that the messages resonate. Many companies implementing an...
View ArticleSimple SEO New Year Resolutions to Increase Success in 2014
Did you make New Year’s Resolutions? Eat less; Be more organised; Go to the gym more often? They’re all good intentions, but more often than not they’ve fallen by the wayside by February! Instead, why...
View ArticleIs SEO now the same as PR?
The debate around how SEO and PR work together has been raging for a while now. In the past, the two disciplines used to work completely independently of one another, but recently this has changed....
View ArticleBlogging for ecommerce: Jonny Ross presents at Moda UK in Birmingham
I was delighted to be invited to speak to fashion industry retailers and online shop owners about blogging last month at Moda UK: the UK’s largest independent fashion industry retailer conference at...
View ArticleHow to do your own keyword research in 10 simple steps
Whether you are setting up a blog on your website or simply reviewing your website content to ensure you can be found by search engines, you will need to create a list of keywords. A search marketing...
View ArticleShould the SEO industry be educated and regulated?
Most professional industries are regulated and have some kind of formalised education programme or qualification to support them. Most have a professional industry body that sets a code of practice and...
View ArticleWhat is online reputation management? 8 tips on ORM
When you make contact with a potential new customer or client – even when you are introduced through a mutual contact – the first thing that they will likely do is search for you online. They might...
View ArticleThe future of mobile technology: from Facebook and LinkedIn to IBM and brave...
My final post from the North’s biggest B2B conference picks up on some of the points covered by speakers from Facebook, LinkedIn and IBM, and considers the future of mobile and mobile technologies for...
View ArticleTop 5 charity and fundraising blogs
Which are the best charity blogs and why are they successful? This week, I’m sharing some examples of good charity and fundraising blogs. Non profit website design should be given the same...
View ArticleWhy your business needs you to blog and how to do it
I’m always talking about the importance of blogging, both for engagement and for SEO. Regular readers will be familiar with the business benefits of blogging. But for those not in the know, here is a...
View ArticleWhat are SEO audits and what should a good initial SEO report contain?
Search engine optimisation (SEO) is a process of making your website more visible to search engines, and helping them to understand your content and direct more potential clients and customers your...
View ArticleYorkshire Business, SEO and Social Media Autumn 2014 Events
Wow, the summer has flown by! I hope you all managed to enjoy some R&R as well as working hard to keep your business ticking over during the summer months. Now it’s September, it’s back to school...
View ArticleHTTPS and follow/nofollow links are causing a stir in the world of SEO
This month has been an extremely interesting one for the world of SEO. First came the announcement from Google that they will begin ranking websites higher if they use HTTPS. Secondly, it seems the...
View ArticleThe power of content marketing: 4 SEO tips to get your website onto the first...
On Sunday 21st September, I’ll be leading a seminar on the importance of blogging at The Flooring Show – the UK’s national conference for the flooring industry. According to AMA Research, the UK...
View ArticleGoogle takes us for a ride with Google Authorship – how frustrating
After three years of the programme running, Google announced earlier this month that they have decided to drop Google Authorship from all search results and Webmaster tools. John Mueller took to...
View ArticleHow to win business with a sparkling SEO strategy: 8 great linkbuilding ideas
Have you been baffled by the explanations of some unscrupulous search engine optimisation analysts? Do you know what SEO is, but have never really understood how it works? Perhaps you’re a small...
View ArticleThe Apprentice: would the candidates’ Twitter accounts get them hired?
BBC’s The Apprentice 2014 is well underway and the punches are already rolling! Boardroom and tasks aside, let’s take a look at how successful the candidates are on Twitter, and if they’re getting the...
View ArticlePRCA 2014 Digital Report: what does the future hold for PR agencies?
This week, the Public Relations Consultants Association (PRCA) presented the findings of the PRCA 2014 Digital Report to an audience of PR and digital industry professionals at an event held at Leeds...
View ArticleThe rise of Growth Hacker Marketing
A trend is emerging among larger (often retail) brands of increasingly sophisticated technology becoming an integral part of the product offer and promotional techniques. This ‘seamless marketing’...
View Article9 simple SEO and linkbuilding tips that work wonders!
Is Google sending lots of traffic your way, or could your website do with an SEO boost? These simple search engine optimisation and link building tips are easy to do (even for non-techies), and should...
View ArticleSocial media: go beyond the basics and make real impact with your campaigns
Earlier this month, I ran a course called ‘Social Media – beyond the basics’ at York University, as part of the university’s Continuing Professional Development (CPD) programme for business leaders and...
View Article7 easy ways to get your YouTube videos seen
The power, influence and reach of YouTube and viral videos have exploded over the last few years. The rise of the vlogger has seen popular YouTubers getting millions of hits on their videos, with...
View ArticleSEO, Dan Ray and 5 simple linkbuilding tactics for “non-techies”
At jrc.agency, we’ve started running regular workshops with the whole team. At each workshop, we focus on a different aspect of digital marketing. Recent workshops have included ‘Blogger outreach’...
View ArticleUKTI e-Exporting Programme: help for UK retailers who want to sell products...
The UK government has launched a support programme to help UK retailers trade internationally through ecommerce and digital marketing. UK Trade and Investment’s (UKTI) e-Exporting Programme can help UK...
View ArticlePart one: 54 leading digital marketing experts give their predictions for 2016
What do 54 leading digital marketing and technology experts predict will be the next big thing in 2016? Find out this week in our special new year three-part blog post. David Bain, founder and host of...
View ArticlePart two: 54 leading digital marketing experts give their predictions for 2016
What do 54 leading digital marketing and technology experts predict will be the next big thing in 2016? Find out this week in our special new year three-part blog post. Thanks to David Bain, who...
View ArticlePart three: 54 leading digital marketing experts give their predictions for 2016
What do 54 leading digital marketing and technology experts predict will be the next big thing in 2016? Read the final part of our special new year three-part blog post today. 54 leading digital...
View ArticleDo good PR and blogger outreach go hand in hand?
When I started working with jrc.agency on blogger outreach the thing that really stood out for me was that good PR and good blogger outreach have many of the same benefits for businesses and brands. In...
View ArticleGoogle penalties and guest blogging: what are the risks and how should you...
As regular readers will know, I first got into SEO to understand how to unlock websites from Google penalties. Broadly speaking, Google penalties are issued by the search engine for what it considers...
View ArticleGet ready for #ChristmasinJuly
Now we’re into July you may have started to see lifestyle bloggers and journalists posting some fantastically styled Instagram posts with a decidedly Christmas theme, probably using the hashtag...
View ArticleStocking filler tips for your Christmas digital marketing campaign
With Christmas just 13 weeks away have you started your Christmas shopping yet? More importantly, as a retailer, have you prepared your business for Christmas early enough to not lose out to your...
View Article99 top tools for digital marketing strategy and ROI
We hope you all had as brilliant a time as we did at this year’s Leeds Business Week, run by The Yorkshire Mafia. It was another successful week for everyone involved – to top it all off we won a … The...
View ArticleJonny joins 110 digital experts worldwide for live radio show
jrc.agency is lead partner on a potentially record-breaking radio show and subsequent digital marketing book to be published in the new year. Hosted by David Bain, this year’s annual Digital...
View Article107 expert tips for digital marketing in 2017
With the growing popularity of live video, marketing automation and social advertising, it seems like 2017 is going to be a year of huge change in digital marketing. In December, last year, Jonny...
View ArticleGoogle local search updates: do you know your possums from your pigeons?
For business leaders, or in-house marketers, trying to stay on top of the latest Google algorithm updates can be a constant uphill strive. Google usually makes these updates with no prior announcement....
View ArticleSpring is almost here – time to get out your digital marketing duster!
With the sun shining, the birds beginning to tweet and the days becoming longer, spring is most definitely on its way. March is a great month for change; it marks the beginning of spring, it is the...
View ArticleHow Voice Search Will Impact on Business in the Next 3 Years
I recently had the pleasure of delivering a presentation as part of the third Leeds Digital Festival programme. It was the 2nd time I had hosted a session during the Festival, and it was great to be...
View ArticleSearchLeeds 2018 – I was like a kid in a sweet shop!
This week I attended SearchLeeds 2018 (14 June), the north’s biggest SEO conference hosted at the first direct arena. The free, one-day search event is, in their words, “designed to attract the leading...
View ArticleStrategic SEO Insights from brightonSEO 2023: A Guide for CEOs and...
Introduction As we approach BrightonSEO 2023, the SEO community is abuzz with anticipation. But what does this conference mean for CEOs and directors of medium-sized UK businesses? Especially for those...
View ArticleAdapting SEO Strategies in the AI Age: Key Takeaways from BrightonSEO 2023
Hey folks, Jonny Ross here, Founder of Fleek Marketing. If you know anything about me, you know I’ve got an insatiable appetite for all things SEO and digital marketing. And if it’s the latest buzz in...
View Article
